Wednesday, May 18, 2011

Jennifer Lopez : Greatest Letdown Was Her Fashion Lines

Jennifer Lopez sat down with the New York Times to talk about being the nice judge on "American Idol," her "not-so-great" movies and the number of outfits she lays out for her kids and husband each day (three).

She also revealed her greatest career letdown -- her fashion collections:

"That was sad for me," she said, as she pushed a strand of stray hair back in place. "I just felt like I never got a fair chance to do it right. And on top of it, I felt like I was trapped in a situation I couldn't get out of, and my name was stamped on things that I didn't believe in."

As for what went wrong -- the sportswear line, which had its debut in 2001, was criticized for being overpriced and cheaply made -- Ms. Lopez said she "didn't understand the business well enough" and didn't have enough creative control. More crucially, she didn't seem to understand how to translate her iconic red carpet style -- the navel-plunging green Versace gown she wore to the Grammy Awards in 2000; the mink eyelashes -- to an off-the-rack business.

But practice makes perfect, right? Jenny from the block recently re-concentrated her efforts with a lifestyle brand for Kohl's. Tommy Hilfiger, who's working alongside J.Lo on her wares, told the Times, "The difference this time around is that Jennifer is fully engaged with a company that is professionally staffed to really develop anything she wants, from towels to knee-high suede boots," adding, "She lives fashion."

And it sounds like a match made in celeb/fashion collab. heaven. Lopez previously told UsMagazine.com, "One of the exciting things about it is that they wanted something new. They need other things that are a different style, a different sensibility and that's why they came to us."


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