Take an interesting concept. Make it within a stipulated budget, not exceeding Rs 2 cr/Rs 3 cr. Spend a good amount on its marketing. Create ample awareness. Chances are you might find the pot of gold at the end of the rainbow. Ekta Kapoor has been doing this successfully. Recall LOVE SEX AUR DHOKHA. Now RAGINI MMS, which has been made at a shoestring budget of Rs 1 cr [or slightly more] in two versions – Hindi and Telugu.
Ekta’s new offering is making noise for the right and wrong reasons… The stand-off between the real Ragini and Ekta, angry locals pulling down hoardings of this film, even blackening the faces of the lead pair on its posters, usage of a popular song from JEWEL THIEF, censors finding a few scenes very explicit, the threesome party hosted by Ekta a few days ago… RAGINI MMS is the most discussed film of recent times.
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